Go BKK

We turned the city of Bangkok into a real-time running game. The moment you step out of your house, and switch on Bluetooth, it’s game on. Like Mario Bros, but in the real world. The more streets you explore, the more tokens you collect. The more tokens, the more rewards you unlock. We even motivated you to explore more of the city via surprise missions. Making every run a different one.

Awards and accolades
Clio Sports 2019 – Digital/Mobile (Gold)
Creative Circle Awards 2018 – Outdoor Gongs (Gold)
The FWA – FWA of the Day

Client:Nike
Agency:BBH Singapore
Role:UI/UX Design, Tech Production
Year:2018

Like a real life computer game, we turn the city of Bangkok into a running playground.

Tapping on the most used messaging app in Thailand – LINE , we installed hundreds of LINE beacons all around the city of Bangkok that awards in-app tokens to runners as they pass by. The more the users ran, the more they get rewarded with tokens that could be exchanged with Nike swag.

We also built a smart messaging system that pushes and motivates people to run during times that might need a little extra push, by giving them more reasons to pick up the running shoe and run by rewarding them with extra Nike tokens.